RMA Overseas - 117x ROAS Campaign

The Challenge

RMA Overseas needed to generate qualified student leads at low cost while maintaining high quality standards. The education sector faces high competition and requires precise audience targeting.

The Strategy

I designed a high-ticket direct-response Meta advertising campaign focused on lead quality over quantity. Built carefully segmented audiences based on demographics, education level, and behavioral signals. Created qualifying lead capture flows that filtered for serious prospects.

The Results

• Rs.3.5 Lakhs in conversion revenue from Rs.2,990 introductory ad spend
• 117x Return on Ad Spend (ROAS)
• 327 fully qualified premium leads delivered
• Rs.9.15 Cost Per Lead (CPL)
• Rs.427 Cost Per Acquisition (CPA) for converted clients